RDS Labels - System Integrator for Security Labels, Anti-Counterfeit and Brand Protection Systems

As a specialist and service provider in label applications, RDS Labels has responded to recent demands in its main markets and partnered with Eastman Kodak to introduce state-of-the-art technology in anti-counterfeit solutions and security labelling.

The company has also become a partner for MarkMonitor, with headquarters in San Francisco, US, and an office in London, UK. MarkMonitor is the only company offering comprehensive, end-to-end solutions that enable an enterprise to both establish and defend their brands against multiple online risks.

As co-manufacturer for specific label materials, the company is present in niches of the automotive, industrial, retail and apparel markets.

Invisible authentication technology

In Eastman Kodak (from Rochester, NY, US) RDS Labels has found an outstanding technology partner to combine experience, technical knowledge and skills with the objective to convert ideas into practical security solutions.

With Kodak's Traceless technology we can help diminish fraud and protect against counterfeiting, which touches virtually every industry and market.

The Kodak Traceless System is a forensically invisible authentication technology that deploys a combination of proprietary markers and handheld readers. This allows customers to easily validate the authenticity of an item in the field or in distribution channels. The Traceless System creates items with unique material properties that can only be detected using Kodak's reader technology.

Security labelling system

The Traceless System's markers can be mixed with inks, toners and varnish. In addition, this can be used in paper, pulp, plastics, powders, pigments, liquids and textiles. The Kodak markers have no effect on the characteristics of the end products or packaging. Users license the technology under multiyear agreements, and have secure control of the markers, readers and associated software. This system prevents counterfeiters from duplicating the products or their packaging. The Kodak Security Solutions portfolio has applications in analogue and digital printing for a wide range of markets and industries.

For instant, on-demand and just-in-time security labelling we offer Traceless thermal transfer ribbon. This is a premium resin ribbon that delivers sharp, durable impressions - linear and 2D barcodes and serialisation numbers included - which are automatically embedded with Kodak's ultra-covert security markers.

Kodak Traceless technology and security solutions are already in place with customers in a wide range of industries, including pharmaceuticals and cosmetics.

Brand protection and anti-fraud solutions

By working with MarkMonitor, RDS labels is able not only to offer physical solutions, but an integrated brand protection and anti-fraud strategy as well.

MarkMonitor Brand Protection™ preserves marketing investments, customer trust, and revenues by assisting in the elimination of confusing and potentially fraudulent use of your brand online. Leveraging the industry's widest access to online data sources and using patented detection technology to continuously monitor more Internet channels than any other solution, it safeguards brand equity, web traffic, marketing investments, revenue and reputation from a wide range of brand abuse: paid search scams, unauthorised channels, counterfeit, pirated and grey market sales, false association, cybersquatting and other online threats.

Brand owners can rapidly detect abuses as they occur, then respond quickly and effectively with automated enforcement mechanisms including auction / exchange de-listings, payment processing de-activation, cease and desist letters, and site takedown advisories to ISPs. By clearly demonstrating to scammers an active commitment to proactive brand defence, brand owners can also measurably reduce future brand attacks.

Brand protection software

Companies can minimise significant, negative impacts with MarkMonitor Brand Protection. This Software-as-a-Service (SaaS) solution monitors the widest range of Internet properties and uses sophisticated detection algorithms - including photo detection, graphics recognition and scoring technology - to scan millions of web pages, social media, message boards, plus eCommerce and auction sites, quickly identifying potential brand abuse.

MarkMonitor Brand Protection quickly surfaces online brand abuse, and then launches automated enforcement measures that stop many abuses in their tracks. Collaboration features let marketing, legal and other units each play their critical roles in setting priorities for prevention, detection and response. Proven technology and an unmatched level of service drive the near-perfect customer satisfaction record MarkMonitor enjoys.

Most importantly, the solution’s robust and cost-effective detection, response and prevention capabilities enable enterprises to dramatically reduce the threat of pay per click scams, unauthorised channels, potentially counterfeit and pirated goods, grey market sales, trademark abuse and other forms of brand abuse. MarkMonitor Brand Protection safeguards marketing investments while keeping brands strong and growing online.

MarkMonitor® is a registered trademark of MarkMonitor Inc. MarkMonitor Brand Protection™ is a trademark of MarkMonitor Inc.