Global Secure Summit 2008 - Brand Protection and Anti-Counterfeiting Summit

Brought to you by ViB events, the Global Secure Summit is an exclusive event aimed at companies concerned with security issues in their supply chain, including anti-counterfeiting strategies, product innovation techniques and brand security issues.

Global Secure Summit will run from 21st to 24th February 2008, in Vienna, Austria.

The summit will take place at the luxurious InterContinental Hotel in Vienna, Austria, and will feature leading experts in the field of brand protection and anti-counterfeiting strategies.

THE FORUM FOR BRAND PROTECTION AND ANTI-COUNTERFEITING

The Global Secure Summit is designed to become a key international forum for shaping practical strategies to meet the shared challenges posed by the worldwide trade in counterfeit and pirated products that threatens economic development and consumers' health and safety, and erodes brand equity in the consumer packaged goods and pharmaceutical industry.

It is also crucial to any viable business strategy to not only accurately assess the application of technology solutions, but also conduct a cost-benefit analysis. The need to keep budgets under control by packaging a product in the most cost-efficient manner is an added dimension that must be addressed. What are the costs involved? How will the technologies evolve and develop? What degree of engineering will be involved in their implementation? How will the masses of new logistical data provided by intelligent packaging solutions such as RFID be synchronised and processed?

New solutions' potential increases in package security and functionality will, in the short term at least, undoubtedly add to the cost of package production. Will the increased costs be borne by the brand owners, retailers, package converters or the consumer?

COMBATING PRODUCT COUNTERFEITING AND PIRACY

The principal function of the Global Secure Summit 2008 is to unite developers of security technology and product innovation with the world's leading consumer products companies to pool their experience in pursuit of their common goals of combating counterfeiting and piracy.

Delegate job titles from brand owner companies will include: Directors of International Supply and Brand Protection, Directors of Global Packaging Development, Brand Managers, Heads of Technical Packaging, Heads of Supply Chain Integrity, Directors of Corporate Security, Heads of Q&A for Manufacturing and Packaging, Directors of R&D, Heads of Materials Development, Directors of Corporate Purchasing, Heads of Logistics, CIOs/IT Directors and Directors of RFID. Delegate attendance is complimentary, but all prospective delegates wishing to attend must register their interest before being confirmed.

Supplier organisations are companies from a FMCG and pharmaceutical background. They are leading technology and security providers, with experience in anti-counterfeiting and authentication techniques. Attendance as a supplier organisation is strictly invitation only, and prospective delegates must register their interest by contacting the dedicated GSS team on the number listed below.

The one-to-one meetings between delegates and suppliers will allow brand owners to discuss their specifications, encouraging future business relationships between attendees.

It will also be an opportunity for attendees to hear from leading speakers discussing their thoughts on the future of the industry. And with interactive roundtable discussions also available for attendees to relate the concepts and practices to their own sectors, the Global Secure Summit will ensure that all attendees benefit from the meeting.

To find out about the sponsorship opportunities available to maximise your organisation's exposure at this prestigious event, contact the dedicated GSS team today on the number listed below.