TMF USA 2007 - Total Market Forecasting in Pharma 2007

In the intensely competitive world of pharmaceuticals, there is a strong need for accurately predicting demand for both new and in-line products. Following the overwhelming success of our Total Market Forecasting Europe conference, now in its eighth year, the second annual Total Market Forecasting USA will discuss and address the growing need for pharmaceutical forecasting in the American industry at the Hilton Philadelphia City Avenue, Philadelphia, USA on September 25th and 26th.

PHARMACEUTICAL FORECASTING

Pharmaceutical companies need to predict the final sales of products to spot potential blockbusters, as well as avoiding investment in products with a low market potential. Forecasting can be used for product positioning, pricing, demand planning, resource allocation and valuation, as well as a growing trend towards predicting market share, share price, supply chain utilisation and manufacturing capacity. As pharmaceutical investment becomes more expensive, there has been a general drive towards focusing on the blockbuster. This makes the forecasting function even more important.

Through a series of presentations and interactive roundtable discussions, the unique format of this year's event will encourage participation between delegates and key industry leaders in the field. This two-day senior-level meeting, for senior market forecasters, market researchers, strategic planners and product managers, will draw on the experience of North American pharmaceutical companies who will give you insight into how they predict future developments.

KEY PRESENTATIONS AND SPEAKERS

As a result of detailed research with experienced forecasting professionals throughout the US, a wide range of important topics will be debated at this exciting event, including:

• Doing more with less: maximising your resources, forecasting approaches in developing countries
• Understanding the managed care market
• Improving the quality of data to create more accurate scenarios, emerging therapy areas, new product planning and forecasting

HIGHLY INTERACTIVE WORKSHOP

Join Dr Robert Carbone and Walter Colosante from Futurion as they get to the bottom of improving forecasting capabilities throughout the lifecycle of a pharmaceutical product. In this unique workshop you will get the opportunity to join other like-minded individuals seeking to reduce the level of inaccurate forecasts across their portfolio of products.

This intimate setting will allow you to ask questions and share your own forecasting challenges and successes in the presence of 15 to 20 other professionals.

Through tutorial sessions and real case studies, participants will discover how to integrate qualitative assumptions into a quantitative modelling environment and benchmark their forecasting activities to the best industry practices.

ROUNDTABLE DISCUSSIONS

This year we are hosting roundtable discussions allowing interaction amongst experts. Furthermore, it will create more networking opportunities and a deeper intellectual insight from leading manufacturers including Mike Voth, Senior Director, Strategic Planning and Decision Analysis, Bristol-Myers Squibb and Stefano Malvolti, Global Head of Forecasting, General Medicines, Novartis Pharma.

This is a great opportunity to take advantage of a very successful event which has confirmed sponsors including IMS Health and Futurion. To stay on track with latest developments and to network with other professionals in the forecasting area, this is a conference you cannot afford to miss.