TMF USA to Lead the Way in Pharmaceutical Market Forecasting
19 June 2007
Coping with data challenges and uncertainty are proving to be problematic for the pharmaceutical industry. Issues such as judgmental biases and their relevance to forecasting and decision-making under uncertainty, are some of the key areas that forecasters need to focus upon. This is just one of the issues that will be discussed at this year's Total Market Forecasting in Pharma event.
Mike Voth, Senior Director, Strategic Planning and Decision Analysis, from Bristol-Myers Squibb will discuss all the issues faced when coping with data challenges and uncertainty. Not only will you have the chance to pose your questions directly to him and many others, but also interact with experts from leading manufacturers in two intensive days of presentations and roundtable discussions.
Other key speakers at the Total Market Forecasting in Pharma event will include:
- Stefano Malvolti, Global Head of Forecasting, General Medicines, Novartis Pharma
- Dr Robert Carbone, CEO, Futurion
- John Brown, Senior Manager, Forecasting, Daiichi Sankyo
You will get a valuable insight into key topic areas including:
- Examing the evolving role of the forecaster
- Key challenges in estimating new product market share in patient-based forecasting
- Forecasting in contrasting industries
Furthermore, the pre-conference workshop held on Monday the 24th September, led by Dr Robert Carbone and Walter Colasante will provide an intimate setting allowing you to ask questions and share your own forecasting challenges.
Register your place now to take advantage of this outstanding networking opportunity amongst key forecasters in the pharmaceutical industry.
