Blue California Appointed Exclusive Distributor of Water-Soluble Coenzyme Q10
09 August 2006
RANCHO SANTA MARGARITA, CA - Blue California, an ingredient manufacturer in Southern California, announced it has been appointed as the exclusive distributor for a new, water-soluble, coenzyme Q10 product line. The new trademarked product, CoQ10-WSÔ, is manufactured in Japan.
CoQ10 plays a crucial role in producing energy in cells. It acts as a powerful antioxidant, meaning that it helps neutralize cell-damaging molecules called free radicals. Manufactured by all cells in the body, CoQ-10 is also found in small amounts in food, particularly meat and fish. CoQ-10 is an accepted treatment for cardiovascular disease in Japan, as well as Europe and Israel.
Cecilia McCollum, Blue California's Executive Vice President states, "We are very excited to be the exclusive distributor for this new water-soluble coenzyme Q10. A bio-availability study on this new material conducted in Japan, shows an impressive improvement in the absorption of our water-soluble CoQ10-WS™ when compared to the absorption rate of standard coenzyme Q10." Added McCollum, "We are introducing this new ingredient at SupplySide West in Las Vegas and we will be glad to share additional information on the bio-availability of this ingredient at our booth # 4083". CoQ10-WS™ is a free-flowing, water-soluble powder (10% and 20% concentration) ideally suited for beverages, tablets and capsules.
