Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies22 June 2012
This report is the result of an extensive survey drawn from ICD Research's panel of leading pharmaceutical industry companies. As numerous countries recover from the effects of recession, this report provides the reader with a definitive analysis of industry outlook and explores how opportunities and demand are set to change in 2012-2013.
Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions concerning business priorities. The report also provides access to information categorized by region, company type and company size.
The report also examines:
- Revenue growth expectations
- Market-specific growth opportunities
- Mergers and acquisitions
- Leading business concerns
- Marketing expenditure trends
- Key factors for marketing agency selection
Global Pharmaceutical Survey 2012-2013: Market Trends, Marketing Spend and Sales Strategies