Manufacturers of luxury goods lose several billion euros per year through product piracy alone. The share of counterfeit automotive spare parts amounts to 8%-10% of overall global sales. According to most recent estimates, 6% to 10% of pharmaceutical products sold on the global market are counterfeited – and the trend is increasing.
These are only few examples of why more and more companies count on tesa scribos® for comprehensive strategy advice and security solutions to protect their brands, products and supply chains from counterfeiting, theft and manipulation. The German brand protection specialist presented its full range of technologies and services at the Brand Protection Show in London, held on the 16 and 17 September 2009.
tesa scribos offers an extensive range of cutting-edge security and application technologies for various industries like cosmetics, luxury, automotive and electronics. These include tesa Holospot® for supreme counterfeit protection and traceability; the tesa® SecuritySeal range, with adhesive tapes and labels which show when packaging has been tampered with; and the printing of security labels tailored to clients’ needs.
The tesa Holospot technology equips each individual product with a counterfeit-proof data carrier visible to the naked eye. That means security directly on the product for an unequivocal, instant verification of originality – even by consumers – as well as efficient product tracing. The tesa Holospot offers flexibility in design and information content in combination with high public recognition and web or SMS verification.
The latest innovation from tesa scribos is the brand protection set – tesa Holospot technology in an integrated concept for brand protection in combination with customer loyalty programs. Each individual, item-unique tesa Holospot brand protection set comes with a custom-made warranty card. The concept is suitable for luxury products as well as cosmetics and consumer electronics and can also be easily used on such product lines which are produced, assembled and packaged at outsource locations.
Customers using this concept are convinced of the benefits aside from authenticity proof. It can be used to track products along the logistics chain to counteract grey market trade, and also for customer-retention programs and direct customer interaction.