Ever participated in one of those benchmarking exercises? When a (usually) fresh-faced consultant asks a lot of questions and fills in a spreadsheet comparing what you do with your competitors? Well, beware.
Benchmarking can be dangerous. Trying to copy and follow others in a world of turbulence and massive uncertainty is a risky business. Assuming that what worked last year will work in the future is also very risky.
In this white paper, NSF International's Martin Lush highlights his predictions for the future of the pharmaceutical industry based on educated guesswork, looking at how to break outdated habits, be honest about the challenges, and helping each other collaborate.
Download to find out more.