For leading pharmaceutical packaging experts Arimpek, choosing the right machinery provider is a lengthy process. The supplier must meet essential criteria, be cost-efficient, and as customer-focused as possible.
When the Arimpek management team grew frustrated with their existing solution following unplanned downtime, the Turkish firm became interested in the emerging digital transformation taking place throughout the industry.
Additional challenges were arising with order quantities. As pharmaceutical customers sought ways to cut costs, the company was experiencing an increase in small orders, something of a sore point in production because of the reduced efficiency they cause.
Then there were the multiple design requirements. “We had many mergers and acquisitions of companies to deal with so their designs were changing with new artworks for each product,” explains Zeynep Kansak, Arimpek’s QA manager.
“With many different designs, you have to take care of the cylinders, as well as all of this preparation and fanning time. It can be really hard to plan.”
For Arimpek, it was time for a change. The company’s first port of call was international trade and packaging fair, Interpack.
“Interpack is very important for us,” explains Kansak. “I contacted one provider and they said they didn’t have CMYK, which I was looking for at that point. At the fair, I searched for any solution I could find but the critical issue was ink migration, because pharma customers are very keen on this issue.
“We needed to be sure about the product so that our customers wouldn’t have any question in their mind. I looked everywhere, but migration was a big problem.
“At the last fair, I went to the Hapa booth and when I came home I called them directly. I was really amazed at the quality.
“They told me they had an agent in Turkey called Miso and we started talking. He said we have to sell you this product; we have to become collaborators, because it would create more synergy and we believed that, too. It was the right choice.”
In addition to its customer-focused outlook and ability to meet essential criteria, the Hapa name also played an important role in Arimpek’s decision.
“Brand name and market power were also very important to us,” says Kansak. “The Hapa name gave us big trust. We are always working with good, strong brand names.”
The result? A service and product from Hapa that the Arimpek team didn’t think was possible. “We didn’t expect this much help from Hapa. We expected slow customer service, but it was very, very good. Miso was a big help and answered a lot of questions,” says Kansak.
Thanks to a successful start to the collaboration, Kansak suggests the partnership will continue beyond the existing arrangement. “Hapa’s service is beyond expectations which, of course, triggered us to think about future collaboration.”
The company has also received positive reviews from the ground level, with operators expressing praise for the new Hapa system. According to Kansak: “The operators are used to having Fords in the plant, but now there’s a Ferrari around.”
Hapa is a leading supplier of printing systems for pharmaceutical packaging. Headquartered in Switzerland, the company’s solutions portfolio covers everything from digital and hybrid printing to laser engraving for a wide range of industries, including automotive, chemical, industrial, and pharma and healthcare.
Swiss-engineered to suit a company’s individual needs, Hapa helps clients to improve packaging processes, speed up turnaround times, and reduce per-pack costs.
The company has also recently taken a bold step into augmented technology, offering a unique, mixed reality solution to customers in Europe, the Middle-East, Africa and Russia from its expert remote services helpdesk. To find out more, visit www.hapa.ch.
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