Diet and weight-loss drugs—such as Novo Nordisk’s Wegovy (semaglutide)—have entered the public consciousness, particularly for their usefulness in treating obesity-related diabetes. The success of Wegovy has made Novo Nordisk the most valuable European company, with a market cap that at one time exceeded the GDP of Denmark, where the company is based.

Wegovy targets the glucagon-like peptide 1 (GLP-1) receptor, which suppresses appetite and increases insulin sensitivity. Elsewhere in the market, Wegovy’s competitor Mounjaro (tirzepatide)—developed by Eli Lilly—works by targeting both the GLP-1 and glucose-dependent insulinotropic polypeptide (GIP). This increases insulin sensitivity and secretion and suppresses appetite.