The 2nd Point of Care Marketing Congress will delve into emerging and innovative marketing strategies currently utilized by life science companies at the Point of Care. Participants will learn best practices, methods, training and benchmarking to develop and boost Point of Care marketing campaigns in order to reach patients and healthcare providers where they spend most of their time gathering information. By utilizing the industry’s most effective communication channel, companies will see an increase in ROI, maintain a competitive advantage, expand patient engagement and raise brand awareness.

Additionally, telemedicine has become a major player in modern healthcare, greatly impacting the definition of the Point of Care. According to a recent survey by Intel, 89 percent of healthcare executives predict that telemedicine will transform the US healthcare system in the next decade — effectively cutting costs and streamlining the practice of medicine.