With China slated to become the second-largest pharmaceutical market globally by the end of 2015 and incredible opportunities on the horizon in digital, the Digital Pharma China series has become the must-attend digital marketing event in this region.

After two years of providing a detailed educational platform and building information-sharing networks, we are now ready to deliver practical insights from both international and regional experts as they answer these three questions:

1. What does ROI look like today in digital marketing?

2. How can I introduce true innovation?

3. What can I consider success factors in my campaigns and tools?

In order to facilitate  finding these answers, we have developed a completely new agenda

structure to capture the innovative and dynamic nature of technology and the tactical evolution

of the global pharma business model. We look forward to discussing the changes in the sales

and customer model in China, the transition of rep identity, and the direction of the next trends.