Pharmaceutical companies are typically a good 10 years behind other industries in terms of contemporary design and consumer targeting. They are very conservative in this respect, and there are many issues that surround the targeting of these individuals, surfacing some internal transparency obstacles. Over the past few years, some companies have used technical targeting techniques to reach patients, but this becomes a very troublesome and time-consuming task. While many media serving strategies are available, they absolutely NEED to be cutting edge.

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