With the concept of ‘wellness’ quickly eclipsing the idea of ‘healthiness’ and a prevalence of distrust of large, established institutions, millennials are taking the idea of self-care seriously. However, they are doing it in ways not previously realised or even possible by prior generations. By recognising these trends and the opportunities they create, the consumer health care industry will be able to meet the unique needs of this highly important demographic. In this space, traditional aerosols and other pressurised packaging will stand to play a key role in areas of both convenience and compliance.

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