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Analysis

‘Don’t get catfished’: Pfizer UK’s campaign against counterfeit drugs

Counterfeit drugs can be incredibly detrimental to a person’s health, yet they are surprisingly common in pharma supply chains and are very similar to the real thing, and thus, difficult to spot. To educate the public about the threat of fake medicines to their health, Pfizer UK has launched a digital campaign. The company’s counterfeit medicine laboratory manager Neville Broad explains the dangers of counterfeit medicines to consumers and the aims of Pfizer UK’s ‘don’t get catfished’ campaign.

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