US-based Merck has created a joint venture with Brazilian pharmaceutical company Supera Farma Laboratorios as it looks to enter further emerging markets.

The new JV will market, distribute and sell a portfolio of branded generic products from Merck, as well as Cristália and Eurofarma, the two companies who co-own Supera Farma.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Merck chairman and CEO Kenneth C. Frazier said the company was pleased to enter the Brazilian market and partner with both Cristália and Eurofarma.

“This venture is an important step forward in our strategy to grow our business in key markets and improve global access to our medicines and vaccines,” said Frazier.

Merck will use the JV to gain additional local expertise and a strong distribution network within the country as the company looks to further move into the Brazilian market, considered one of the key emerging markets.

Initially, the JV will boast a portfolio of approximately 30 products across a range of therapeutic areas and will have its own dedicated sales force, although Cristália and Eurofarma are expected to perform sales force training to assist in the transition.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Merck will own 51% of the venture through a subsidiary, whilst Cristália and Eurofarma will collectively hold the remaining 49%. A joint board, consisting of senior management from all three companies, will manage the company.

Closing conditions are yet to be agreed upon, but the company is expected to be established later in 2012.

Pharmaceutical Technology Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Pharmaceutical Technology Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving pharmaceutical advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now