Over the past several years, Japan – which reimburses 99% of all medicines approved in the country – has introduced a raft of policies that have led to increasing pricing pressure on pharmaceuticals, including cost-effectiveness assessments (CEAs).

Last week, Japan set a new milestone by applying cost-effectiveness criteria for the first time to its price assessments. Novartis‘ chimeric antigen receptor T-cell (CAR-T) therapy Kymriah and GlaxoSmithKline’s chronic obstructive pulmonary disorder (COPD) treatment Trelegy 100 Ellipta received downward price adjustments of 4.3% and 0.5%, respectively, being the first two treatments to complete Japan’s recently-launched CEA program. Despite being one of the world’s most developed pharma markets, Japan launched the CEA scheme only in 2019, in a further attempt to rein in soaring healthcare spending.