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March 29, 2022

From hashtags to humility: nine simple steps to better pharma social content

Creating pharmaceutical social campaigns that resonate and engage the relevant audience is no mean feat. Not only is the pharma industry one of the most highly regulated sectors, it’s also one of the least well-regarded (Gallup Poll, 2019), a combination that leaves even the hardiest of marketers on the back foot.

Free Whitepaper
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No More Excuses: 9 Ways to Create Pharmaceutical Social Campaigns that Resonate & Engage

Lookingfor your 2022 prescription for pharma social media campaigns? Here’s 9 ways to shatter the haze of substandard social content in the pharmaceutical sector, complete with the latest examples such as:  
  • Regulation resources
  • Social platform tips and demographics
  • Hashtagging in 2022
  • Influencer & Social Listening Guidance
  • Video, Tone, and Tempo
  Every page will show businesses best practice examples including side-by-side comparisons of pharma company profiles and why they’re successful. Many will say that this is a difficult industry in which to create social campaigns. You’ll hear about the regulations, the hurdles, and the penalties for getting it wrong. But without sound social media strategies and meaningful campaigns, pharmaceutical companies will categorically lose revenue and valuable brand awareness.   And let’s be honest, this is a sector that deals in calculated risk every day. Social media can be done by any pharma company relatively painlessly, cost-effectively, and well. No more excuses.
by GlobalData Pharma
Enter your details here to receive your free Whitepaper.

The good news? Better pharma social content is well within reach. Yes, you need to hire talented, emotionally intelligent writers who can communicate your company tone. Yes, you need a social media team with experience and the right martech. And the rules need to be followed strictly regarding regulations, as any penalties can be steep. But painless, cost-effective, and engaging social can be achieved by any pharma company with the right measures and mindset in place.

What’s more, social has long been seen as an opportunity to advance marketing goals in pharma. And for marketers looking for a captive audience, there has never been a better way to engage. In fact, 62% of U.S. healthcare marketers named social media as the channel with the most opportunity (2021 MM+M/HealthLink Dimensions Healthcare Marketers Survey).

A closer examination of audience groups found that 72% of physicians are active on Facebook every week, while 38% are active on Instagram and LinkedIn (MedData Group). In another significant step for pharma marketing, late 2020 saw eight new major pharma companies placing branded and unbranded ads across Facebook and Instagram (Fierce Pharma). What these figures highlight is that there is no need to defend the use of social within pharma anymore, and there’s no excuse to justify ignoring it in your marketing strategy either.

This paper examines nine key trends for 2022 that will be driving successful marketing campaigns for the pharma industry, highlighting everything from regulation resources and social platforms, to hashtags, social listening, and video. You’ll also find some real-world examples from pharma firms that are getting their social strategy right and just how they’re doing it.

Download below to find out how you can break the cycle of substandard social content in the pharmaceutical sector.

Free Whitepaper
img

No More Excuses: 9 Ways to Create Pharmaceutical Social Campaigns that Resonate & Engage

Lookingfor your 2022 prescription for pharma social media campaigns? Here’s 9 ways to shatter the haze of substandard social content in the pharmaceutical sector, complete with the latest examples such as:  
  • Regulation resources
  • Social platform tips and demographics
  • Hashtagging in 2022
  • Influencer & Social Listening Guidance
  • Video, Tone, and Tempo
  Every page will show businesses best practice examples including side-by-side comparisons of pharma company profiles and why they’re successful. Many will say that this is a difficult industry in which to create social campaigns. You’ll hear about the regulations, the hurdles, and the penalties for getting it wrong. But without sound social media strategies and meaningful campaigns, pharmaceutical companies will categorically lose revenue and valuable brand awareness.   And let’s be honest, this is a sector that deals in calculated risk every day. Social media can be done by any pharma company relatively painlessly, cost-effectively, and well. No more excuses.
by GlobalData Pharma
Enter your details here to receive your free Whitepaper.

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