This is the final episode in season one of Insights Uncovered: A Real-World Data Podcast Series from GlobalData, presented by MarketScan®.
Episode five in the ongoing series explores the evolving landscape of real-world data, brought to you by MarketScan, a Truven Data Solution. You will hear an open discussion on the complexities and experiences with driving meaningful insights from linked data.
Listen to the episode below:
The guests from MarketScan are:
– Liisa Palmer, portfolio leader for real-world data research and analytics
– And Rachel Connolly, senior director of alliance partnerships
The conversation emphasises the importance of data being usable, relevant, reliable, and trustworthy. Liisa and Rachel explore the challenges of linking data, including the need for flexibility, governance, and the balance between population size and data depth. In addition, the importance of partnerships is identified for both off-the-shelf and bespoke data solutions. The discussion highlights the importance of a robust data backbone in preventing gaps and ensuring comprehensive outcomes for research.
Listen to the episode below:
