It proves extremely useful to already deal with brand development at an early stage and professionally.
In this way, sound corporate values are created for communication and marketing. Later, when the product is launched on the market, these values will already be established.
In 2018, the international ophthalmology industry experienced a world premiere. SOPHI, a new Phaco system, is wireless and equipped with a large number of technical innovations. It was presented to a broad expert public for the first time at the Annual Congress of the European Society of Cataract and Refractive Surgeons (ESCRS).