Pharmaceutical Technology is using cookies

We use them to give you the best experience. If you continue using our website, we'll assume that you are happy to receive all cookies on this website.

ContinueLearn More X

Big pharma and the ethics of TV advertising

The US is one of the only countries in the world that allows big pharma to advertise prescription drugs directly to consumers. But what happens when the language of advertising is applied to products as complex and potentially life-changing as prescription medicines?

Download our 2018 Technology, Media & Telecoms Predictions worth over $5,000 for free


Go Top