ADVANZ PHARMA has collaborated with Veeva Systems to set up a unified digital-first commercial foundation in Europe.

ADVANZ intends to drive a unified field strategy across all markets and strengthen field engagement with healthcare professionals (HCPs) using Veeva Commercial Cloud, a family of data, software and services for advancing commercial excellence in life sciences.

ADVANZ is also using Veeva OpenData and Veeva CRM Suite to consolidate its operations and to gain a clear understanding of customers throughout the healthcare ecosystem, with a focus on products within oncology, anti-infectives, critical care, endocrinology and rare diseases.

This allows the company’s newly merged field teams to coordinate more effectively with HCP touchpoints across channels and regions.

Veeva Europe commercial strategy vice-president Philipp Luik stated: “With Veeva Commercial Cloud, ADVANZ now has a digital foundation to sustain growth as it expands operations in Europe.

“By reaching the right people sooner and leading more impactful conversations, ADVANZ can advance its mission to improve patient outcomes.”

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ADVANZ will also benefit from a deep understanding of important experts and from scientific awareness. It will gain support for therapies and medicines across its portfolio, enabled by the Veeva Link Key People and Veeva Link Scientific Awareness data applications.

Veeva Systems stated that Link is integrated with its Veeva CRM and Veeva OpenData, providing a connected data ecosystem for ADVANZ to lead precision engagement.