When plans don’t align with reality, cost and customer satisfaction takes a hit. And when changes do happen, siloed business functions can prevent you from seeing fallout to your demand plans until it’s too late.

Kinaxis helps produce plans that companies have confidence in because they ensure input is gathered from every relevant stakeholder. This includes people closest to the customer in sales and marketing as well as those closest to suppliers in operations and finance.

Together, these teams can balance market and customer needs against supply chain capabilities and risk. Suppliers, contract manufacturers, distributors and logistics providers also have a direct influence on whether or not you win in terms of customer satisfaction, representing potential gating issues on the way to delivering the right product to the right person at the right time.