The UK’s young adults, aged from 18 to 34, are increasingly likely to use friends or the internet as their initial destination for medical advice. This age group is the least likely to go to a doctor or medical professional first when in need of medical advice with only 17% claiming to turn to this channel first. However, for older age groups, a medical professional or doctor are more likely to become the first point of contact, peaking at 60% for those aged 65+.

Medical advice

Source: GlobalData 2016 Q3 survey