The pressure is mounting. With increased competition across medtech, pharma, diagnostics, and digital health, cutting through the noise requires more than clever messaging; it demands intelligence, precision, and measurable impact. Buyers expect personalised, relevant content and seamless digital experiences that mirror their consumer interactions. At the same time, marketers are tasked with proving ROI while operating within tight budgets and strict regulatory frameworks.

As the landscape becomes increasingly competitive and digitally driven, many marketing teams still rely on outdated tools, siloed systems, and fragmented data. Without accurate insight into buyer intent, engagement behavior, or account readiness, even the best campaigns fall flat. The result? Missed opportunities, low conversion rates, and poor-quality pipelines that frustrate both sales and marketing.

It’s time for a smarter approach one that empowers marketers to target the right buyers, at the right time, with the right message, backed by actionable data and proven performance.

Healthcare marketing by numbers:

  • 77% of healthcare marketers say they struggle to personalise campaigns due to fragmented or poor-quality data.
  • Only 21% of life sciences marketers rate their lead quality as “high.”
  • 60% of B2B healthcare buyers engage with content before ever speaking to a rep, yet 40% of marketers say they lack insight into buyer behavior.
  • The average B2B healthcare sales cycle lasts 12–18 months – 2x longer than tech or finance – requiring sustained, data-driven engagement.
  • 63% of healthcare marketers say improving demand generation is their top priority for the next 12 months.
  • 70% of marketers in medtech and pharma say their biggest challenge is identifying and targeting the right accounts early in the buying cycle.

What if you could…

  • Reach high-value decision-makers and HCPs at the moment they’re most receptive?
  • Build integrated demand-gen campaigns that span email, webinars, whitepapers, and digital ads, driven by real buyer intent data?
  • Use predictive analytics to boost conversion rates while reducing marketing waste?

That’s where GMS comes in

GlobalData’s Marketing Solutions deliver verified audience intelligence, targeted engagement strategies, and real-time analytics, all tailored for healthcare and life sciences. Whether you’re launching a new medtech product or trying to fill a sales pipeline, our solutions help marketers drive demand, increase MQL quality, and measure results with confidence. Download the full whitepaper to explore how healthcare marketers are transforming lead generation and campaign performance with GlobalData’s integrated solutions.