Counterfeit pharmaceuticals are an increasing threat for the population and cause great economic and reputational damage to pharmaceutical companies. Experts agree that the use of the 2D Data Matrix Code in combination with advanced track and trace systems currently seems to be the best way to improve product security. Everyone from pharmaceutical producers, throughout the supply chain, down to the consumers, would benefit from a coordinated fight against the fakes. However, many countries are adopting their own regulations for the implementation of authentication systems while the EU and the US are struggling for harmonized systems.

As a result it is getting increasingly difficult for pharmaceutical companies to meet all requirements and keep their products secure.

Vesdo’s brand protection systems and services help companies to authenticate, verify, and track and trace valuable products globally, to protect against illicit counterfeiting activities.