Erdmann Design offered a comprehensive corporate branding service to start-up company Epionics for the introduction of its new Epionics Spine Monitoring System, including product design, brand design, screen design and corporate communication.
Erdmann Design provides consultation services for the development of pharmaceutical products such as production machines, navigation cameras, surgical equipment and software. Its offerings are based on core concepts such as cross-industry research, testing and certifying, market launch and communication.
Design concepts for the pharmaceutical development lifecycle
The design thinking and human-centred concepts used by Erdmann Design were developed by US-based company IDEO and the Hasso Plattner Institute for Design (HPI) at Stanford University in California.
Design thinking is an interdisciplinary and strategic approach that optimises time-to-market for pharmaceutical products. Erdmann Design uses this solutions-driven and value-creating concept to ensure that medical treatments and drug delivery systems are consistently improved to increase the user experience.
The human-centred design philosophy is a problem-solving method where those experiencing an issue are encouraged to actively take part in solution development. Erdmann Design implements this through customised research and strategy planning to help health companies bring product ideas to market.
Erdmann Design uses its Feed Forward method to help pharmaceutical firms achieve high-quality industrial design management.
Research, testing and prototyping of medical equipment
Erdmann Design provides product design services such as research, testing and prototyping for companies ranging from start-ups to internationally trading organisations.
This collaboration is further supported by Erdmann’s alliances with medical technology experts, engineers and industrial designers, as well as its design thinking concept, which is used to streamline the development process.
During initial market research, Erdmann Design assists with the creation of ergonomic prototypes. These are used to discover and solve problems resulting in design optimisation.
Erdmann Design uses the design thinking strategy to enhance networking and interaction between engineers.
The company encourages open and frequent communication with clients for idea generation.
Erdmann Design helps development teams explore concepts to develop smart products that accentuate positive user experiences through human-centred design.
Corporate strategy development services
Design thinking helps generate and enhance corporate strategy development, delivering high-value competitive products through an integrated approach.
Erdmann Design supports solutions-driven ideas that strengthen clients’ products and operations.
Contact the company using the inquiry form for assistance in creating innovation through design thinking.
About Erdmann Design
The company has more than four decades of experience in usability and engineering processes, as well as market considerations. Its comprehensive support and innovative methods help clients build growth plans that clearly reflect their firm’s corporate identity.
Erdmann Design aims to help medical technology companies maintain fast cycles of innovation to increase competition and industry growth. The company has received more than 50 awards in the last four decades, including the Good Design Award in Japan, Red Dot, IF Hannover, Good Design USA and Swiss Design.
Erdmann Design provided concept and design services for the development of a reliable operating room (OR). Successful innovation in this pilot project brought Stryker Germany into the international spotlight and emphasised their strategic European location.
Every year some 13.5 million dental implants are placed worldwide, 95% of them “by hand”.
It proves extremely useful to already deal with brand development at an early stage and professionally.
Ask founder and president of Erdmann Design Raimund Erdmann what innovation means and you may be surprised by his response. He suggests that creating new devices that make a big difference to patients isn't about harnessing the very latest technology, but it is about obsessing over the experience of users and having a true 'start-up' mentality.
Erdmann Design will be showcasing their latest innovative medical design offerings.
SOPHI was designed using Erdmann Design's model for identity establishing brand development accompanying human-centred design.