Most people are content to stick to tried and tested habits because it's easy. To encourage them to think and act in a new way (a difficult process for most), you have to provide motivation.

What's in it for them? How will their lives be better? Why should they really bother? What difference will the behaviour make? What could go wrong if they don't? What are the risks?

No personal motivation equals no behavioural change, which equals no cultural change.

Don't use corporate language or management speak, which usually has the opposite effect. Motivation to think and act differently has to be personal, emotional and desirable.

Download to find out more.

More About This Company