Eisai is all set to launch the new ‘Chocola BB Mouth Ulcer Repair Shot’ for mouth ulcers in Japan.
The medicated oral care spray will be marketed under the Chocola BB brand.
Chocola BB Mouth Ulcer Repair Shot contains antiseptic cetylpyridinium chloride (CPC) that keeps the mouth clean.
The over-the-counter drug is useful for healing mouth ulcers and soothing pain caused by inflammation of the throat and also contains azulene, which acts to repair the mucous membrane.
The spray allows the active ingredients to be directly applied into the mouth and alleviates the symptoms of mouth ulcers.
It is portable and can be used anywhere without having to directly touch the affected area.
Eisai said it has been expanding the Chocola BB brand to suit the needs and lifestyles of its customers.
The company’s Chocola BB Royal 2 nutritional drink is used for invigoration when physically fatigued, and Chocola BB Joma soft drink contains vitamin B6.
The brand will enable Eisai to continue to respond to the diverse needs of female consumers.
Mouth ulcer refers to any inflammation of the mucous membrane in the mouth.
An ulcer forms when nutritional imbalances, lifestyle changes and stress lead to a decrease in the mucous membrane's ability to regenerate, and therefore allow bacteria to penetrate the membrane.