The celebrity prescription: star power meets healthcare
Celebrity ambassadors in pharma and medtech herald a new dawn of direct-to-consumer advertising.
03 July 2026
03 July 2026
Celebrity ambassadors in pharma and medtech herald a new dawn of direct-to-consumer advertising.
This is Ipsen’s second acquisition this week, following its blockbuster Kartos buyout on 29 June.
The approval is supported by data from the STEER, Phase IIIb STRENGTH and Phase I/II STRONG studies.
The deal could include further milestone payments, potentially bringing the total value to approximately $600m.
The ROTOR platform will initially be developed and validated using rotavirus vaccine datasets.
The industry looks set to continue a preference for European outsourcing facilities as national tax systems exert influence.
Combining whole genome data with AimedBio’s drug development approach is expected to speed up clinical development.
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