A GlobalData survey has found that 50% of HCPs in major healthcare markets think controlling prescription drug pricing could be a major solution to addressing healthcare inflation.

Over the last few years, several companies have seen rises in inflation as they recovered from the impact of Covid-19. GlobalData highlighted geopolitical issues, inflation, and supply and demand imbalance as key factors delaying economic recovery.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

GlobalData’s report on the impact of inflation on the healthcare sector during H2 2023 asked physicians, from China, the UK, the US, Japan, Italy, France, and Germany, for their opinions on the rise in drug prices. The survey found that more than 50% of respondents predicted that prices would increase as inflation rates increased.

GlobalData is the parent company of Pharmaceutical Technology.

In several countries such as the US, however, prescription drug pricing has soared at a faster rate than inflation.

The US Inflation Reduction Act (IRA) allows Medicare to directly negotiate lower prescription prices for certain drugs and requires certain companies to pay rebates if the drug prices exceed the rate of inflation back to Medicare. More than 50% of US physicians stated that they believed the IRA would make a difference in reducing drug prices, whilst a third of HCPs did not hold a strong stance on the topic.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

In December 2023, the Biden-Harris Administration announced that the price of 64 drugs increased faster than inflation in the US last year. This included an increase in price for 48 Medicare Part B drugs that occurred in Q4. The White House labelled the price hikes as “exorbitant price gouging”.

The White House declared that starting last month, Medicare beneficiaries of those 48 drugs would have lower coinsurance than what they would have otherwise paid, saving them between $1 and $2,786 per dose of their medication.

The US Government has also recently taken steps to improve access to cell and gene therapies (CGT), which tend to be expensive. Earlier this week, the Centers for Medicare and Medicaid Services (CMS) stated that it would act as a proxy between drug manufacturers and states to negotiate CGT deals. This would include facilitating outcome-based agreements, and pricing rebates.

In a 31 January press release, Sachin Gharat, an associate project manager at GlobalData said: “Implementing controls over drug prices is a complex endeavour that demands careful balancing. Excessive pricing limits could potentially discourage pharmaceutical companies from investing in innovative research and development, consequently leading to higher drug prices.”

Pharmaceutical Technology Excellence Awards - Nominations Closed

Nominations are now closed for the Pharmaceutical Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
NorthWest EHealth has won three 2025 Pharmaceutical Technology Excellence Awards for Innovation, Safety and Diversity. Explore how its ConneXon platform is transforming SAE reporting and real-time safety oversight, while FARSITE delivers socio-economically inclusive recruitment to boost trial efficiency, data integrity and regulatory-grade representativeness.

Discover the Impact