After launching a dedicated website for SHL’s latest autoinjector Molly, a promotional video has also been tailored for the campaign and will be available through the website and SHL’s YouTube channel.
The Molly video will be SHL Group’s first official promotional video with the objective to further illustrate the story and background behind the creation of this new autoinjector and its revolutionary business model.
Several key individuals including SHL’s CEO Roger Samuelsson and executive vice president Lucio Giambattista will be speaking in the video to provide their thoughts on Molly and how it offers a breakthrough concept both in its design and services offered.
A YouTube channel has also been created to provide a centralised source for all videos related to SHL and its devices. This will help give our existing and potential customers have a more in-depth understanding of SHL’s products, capabilities and services.
Steven Kaufman, marketing director of SHL Group, commented: “The goal of this promotional video and the dedicated video channel is to give those who wish to have a better understanding of SHL Group better access to the key information they need via different portals. By doing so, we can provide a more comprehensive overview of what SHL has to offer.”