Designed for the User

Ask founder and president of Erdmann Design Raimund Erdmann what innovation means and you may be surprised by his response. He suggests that creating new devices that make a big difference to patients isn't about harnessing the very latest technology, but it is about obsessing over the experience of users and having a true 'start-up' mentality.

What is the secret to Erdmann's award-winning approach to product design?

Erdmann says: First of all, we make sure we have the right team to undertake the required research. Innovation comes from people's ideas, their minds. If you bring together people who understand each other (and are prepared to fail and learn) then you can create something.

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