IQVIA Remote Detailing to Maintain Individualised Engagements with Customers

Abiogen Pharma is a well-established pharmaceutical company headquartered just outside of Pisa, Italy, that develops and markets medical solutions in primary care and rare diseases across international markets. They have a proud heritage of delivering therapeutic solutions to global customers that can be traced back over one hundred years. Abiogen Pharma offers an extensive product portfolio and has historically built strong customer relationships using more traditional channels.

With the advent of Covid-19, Abiogen’s main priority was ensuring the safety and well-being of its employees and customers. To protect everyone involved, they needed technology that would allow their commercial teams to continue interacting with HCPs while further restrictions continued to take hold.