Janssen Healthcare Innovation Two-Time Finalists at eyeforpharma Barcelona Awards

Janssen Healthcare Innovation’s Care4Today programme is set to take two of the highest honours at the 2015 eyeforpharma Barcelona Awards.

Both its Orthopaedic Solutions and Heart Health Solutions initiatives are shortlisted for the ‘Most Valuable Patient’ and ‘Most Valuable HCP’ initiatives, respectively; a testament to the success of the brand’s commitment to transforming healthcare for the consumer.

The names of the shortlisted projects selected from hundreds of initiatives from Europe, Middle East, Africa and Asia-Pacific, were released today and have been identified by the judging panel as the front-runners in customer innovation and value creation in the industry.

Favouring projects which could demonstrate a real improvement in the lives of the consumer, judge Steve Turley, Lundbeck, commented of the Heart Health Solutions programme: "This is an excellent project based on deep and meaningful insight, making a real difference for the company, HCPs, and patients."

The initiative is a comprehensive cardiac rehabilitation programme which digitises health records, allowing improved referral and recruitment of patients onto cardiac rehabilitation and providing engaging and interactive exercise programmes for patients based on real-time data.

Winners will be announced at the 2nd annual eyeforpharma Barcelona Awards on Tuesday 24 March at the CCIB, Barcelona from 7.30pm, as part of the largest gathering of pharma executives, eyeforpharma Barcelona. The evening will be attended by the top 200 VIPs from the pharma industry.

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