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Flexible Service: Functional Label Late-Stage Individualisation

Schreiner MediPharm has set-up a new process centre to meet demand for late-stage customisation of functional labels to meet a surge in demand for flexible supply chains.

It allows for greater flexibility and supports highly variable packaging needs.

The new service by Schreiner MediPharm enables late-stage customisation of sophisticated functional labels. A special process centre has been established to ensure optimal process flow and guarantee that the exacting quality requirements of the pharmaceutical industry are met.

Initially, the labels are pre-produced in large quantities with all required functional features like die-cut hangers, detachable documentation parts or integrated security features as well as standard text and stored as semi-finished products in Schreiner MediPharm’s warehouse. On demand, the pre-manufactured labels are customized using digital printing and delivered within a few days. This meets customers’ segmentation requirements with small volumes and volatile demand.

Schreiner MediPharm’s late-stage customisation service addresses the challenges of the pharmaceutical industry which is confronted with constantly changing market conditions and growing segmentation efforts. Various country specific regulations, different languages and special packaging formats require high flexibility and adjustments with a short lead-time. Pharmaceutical products targeting more specialized medical needs, such as orphan drugs, and growing cost pressures play an important role as well.

"The pharmaceutical customer benefits from late-stage customisation through short lead-times, fast delivery and high flexibility," explains Ann Merchant, president of Schreiner MediPharm. "Furthermore, the customer saves internal costs: There are no minimum order quantities, warehousing expenses are minimised and destruction of printed labels due to text revisions is eliminated."

An expert team specialising in late-stage customisation ensures individual and comprehensive consulting support. Specific workflows and shared processes are developed in joint workshops with the respective customer.

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